---
title: Get OpenWeb's Publisher Guide to Audience Loyalty
description: At OpenWeb, we partner with more than 1,000 of the world's best publishers. In this ebook, we address some of the publishing industry’s biggest challenges around increasing that group of loyal users.
image: https://info.openweb.com/hubfs/The%20Publisher%20Guide%20to%20Audience%20Loyalty-1.png
---
[Contact us](https://www.openweb.com/contact/)
# Turn Unknown Readers Into Active, Logged In Users
A recent study shows that although the average publisher only has 3.8% loyal readers, this audience group has outsized consumption habits—reading 5x more content than non-loyal readers.
So, how do publishers build and expand a loyal audience—while keeping it engaged over time?
At OpenWeb, we work with publishers to build their online communities, turning unknown readers into active, logged-in users – giving publishers a path to deliver contextually-relevant ads to engaged, first-party audiences.
In this ebook, we address some of the publishing industry’s biggest challenges around increasing loyal users, like:
- How best to create pathways to convert casual readers into known users
- Ways to create brand and user-safe environments that tackle toxicity
- The benefits of launching active personalization
... and more. Let’s start planning for better growth—and start hosting loyal users who come back more often.
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