Get OpenWeb's Publisher Guide to Audience Loyalty

A recent study shows that although the average publisher only has 3.8% loyal readers, this audience group has outsized consumption habits—reading 5x more content than non-loyal readers.

So, how do publishers build and expand a loyal audience—while keeping it engaged over time?

At OpenWeb, we work with publishers to build their online communities, turning unknown readers into active, logged-in users – giving publishers a path to deliver contextually-relevant ads to engaged, first-party audiences.

In this ebook, we address some of the publishing industry’s biggest challenges around increasing loyal users, like:

How best to create pathways to convert casual readers into known users
Ways to create brand and user-safe environments that tackle toxicity
The benefits of launching active personalization

... and more. Let’s start planning for better growth—and start hosting loyal users who come back more often.

Turn Unknown Readers Into Active, Logged In Users