Start Building Future-Proof, Sustainable Growth
The third-party cookie’s days are numbered. Publishers everywhere are devising their first-party data strategies, and they need to be.
So, how do publishers build future-proof, sustainable revenue with third-party cookie deprecation in mind?
At OpenWeb, we work with publishers to build their online communities, turning unknown readers into active, logged-in users – giving publishers a path to deliver contextually-relevant ads to engaged, first-party audiences.
In this ebook, we address some of the publishing industry’s biggest challenges around monetization, like:
- The most effective pathways to align advertisers with audiences
- How to capture the 10% of readers who drive 74% of revenue
- How a retention strategy reduces churn and grows user lifetime value